Few people carry cash these days. Their reasons for doing this will vary. Your business must be ready to accept multiple forms of payments such as credit cards, mobile payments through smartphones and cash. It's safer for you and your customers if you are setup to accept the most recent and secure form of these payments.
Credit cards are quick and easy for your customers to use. For the vendor, it avoids manual deposits, bad checks, and will decline insufficient funds. That's a dream come true for you as a business owner or even a large franchise company.
Accepting credit boosts sales and may help reduce expenses through simpler reporting. A good merchant services company will have several plans to choose from. Whether you have a few sales per week or 100s of sales per month, there is a plan for you. A good merchant services company should design your credit card processing program based on your monthly sales and the industry you are in. You can offer on-line shopping when you accept credit cards and other forms of digital payments such as PayPal or Apple Pay. You can sell worldwide.
Choose an experienced merchant services company. Select several companies and evaluate each one. Do they fit all of your needs? Check their customer service reviews. Make sure you understand their fees and other charges. Are they comparable to other companies? Once you've narrowed your choices, select three that you like the best and that offer everything you are looking for.
Who owns the company? Is he or she available to talk to? Check their social media. You can tell a lot about a business by their social media engagements. Would you be proud to call that company or the owner your friend? Not everything on a social media necessarily points to the character of a business owner, but you can often determine if friendship and honesty carries through that person's business and social life. Many large companies use social media before hiring new employees. But, that is an option that is up to you.
You can also ask about their other satisfied clients. If you plan to be one, it's a good idea to find out what others are saying. Check the local Chamber of commerce, Google reviews and the BBB, three great resources.
Once you find the right company you are comfortable with you can concentrate on other business task. Now, you're open for business!