If you are not using YouTube video marketing as part of your website traffic generation strategy then you are passing up on a big opportunity for your business. YouTube is a web video phenomenon of the 21st century. What you may not know is that YouTube is owned by Google, so by having a YouTube channel where you post great videos with interesting content you are effectively improving your site’s ranking on Google.

YouTube has already served up to the equivalent of 2.74 billion views at an estimated 46 terabyte of video content worldwide, making it the first port of call for anyone interested in online video search. This popularity has been the biggest factor pushing businesses to start YouTube video marketing campaigns.

YouTube may not actually be the best service for video producers or even the best featured for that matter, but it remains the most popular one to date, and you’d better take advantage of this. Using YouTube video marketing allows you to be grow your subscriber base, something that has the positive effect of increasing video views, which in turn increases promotional opportunities.

Creating and posting videos on YouTube can often lead to meteoric rise of your ranking on the Google return pages, all you need to do is place a link to your site in the video description. Once you realize how YouTube video marketing is important to your business, you should ensure that you go about it properly.

You have to capitalize on the success and popularity of YouTube and immediately start a YouTube video marketing campaign, if you don’t, your competitors will.

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