Who can benefit from Video and Social Media Marketing?
Internet marketers, entrepreneurs, bands, auto dealers, realtors, bloggers, charities, cosmetic surgeons, churches and consultants. In fact virtually any online or offline organization with the ability to make short promotional videos can put their marketing efforts on steroids.
The benefits can be amazing. Not only will you see an increase in traffic, but also a higher ranking in the search engines, and lots of “anchor text” backlinks. The most important benefit is the increased trust and kudos you will give to your online profile.
The media content you will need to create may include video, audio, text and images. As a starting point I would recommend videos and blogs. Google loves them.
Why video? Well video content will create a relationship with potential customers much more readily than traditional text or audio based content alone.
A well “optimized” video, with a comprehensive “distribution” strategy will generate incredible interest and traffic to your “offer” from:
1 The video sharing sites such as YouTube, MySpacetv, Google video etc. – some of the most highly trafficked sites in the world.
2 The major search engines – Google and Yahoo! They have both adopted a “universal” approach to search rankings, that is to include not only the traditional text based results but also higher rankings given to photos and audio. The highest rankings are generally given to video content.
Why social media? Well your prospective clients are out there somewhere, whether they’re on one of the Social Networks (MySpace, Squiddoo etc) or on the Social Bookmarking sites (del.icio.us, digg etc).
You need to attract their attention with creative and interesting content, or helpful posts on the forums in your niche. You’ll need to start or join in conversations by commenting on authority blogs.
A basic strategy to attract eyeballs should include distributing your content to the following platforms:
Video hosting sites – YouTube PR 8 Google Video PR 9 Metacafe PR 7
Social networking sites – Squidoo PR 7 Hubpages PR 6 Myspace PR 8
Social Bookmarking sites – Del.icio.us PR 8 Blinklist PR 7 De.lirio.us PR 7
Blog Platforms – WordPress PR 8 Blogger PR 9 Livejournal PR 8
Blog Directories – Technorati PR 8 Blogdigger PR 7 Syndic8 PR 6
In conclusion, to achieve success, short promotional videos should be used as the spearhead of a Social Marketing Campaign.